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How can businesses benefit from a graphic designer?

Some people think that since their business is not creative in nature, they do not need a graphic designer. However, they may not realize the benefits their business can get from hiring a professional and might be surprised with the reasons why they need one.

What does graphic design mean, and why is it necessary to hire a professional?

Graphic design is the form of art that communicates messages through visual content. These designers make use of images and text to solve visual problems. They visually communicate ideas to sell products or send out a brand message.

A professional can efficiently get the required graphic design work done. They have enough skills and years of experience to make a project come alive. They are also equipped with the right tools to ensure that the project is professionally done and meet the industry standard.

It will let the business save money in the long run. Though a business owner can try to do the project by himself, it will never be as fast and efficient as a professional designer.

What is the job of a graphic designer?

He/she can produce anything that tells a visual story or communicates a visual message. The description is quite vague since the field of graphic design is very diverse.

This type of professional can address numerous problems, ranging from small tasks to huge projects, including letting a website become more readable or modifying a logo to use on social media. Adding a creative mind to the team will enable business owners to see things in another light and even improve the way to do business.

The work of graphic designers can include the following but is not limited to:

Logo

He/she can come up with a unique business logo. A logo is one way for people to remember a business as well as to stand out from the rest. Though companies can try to design their own logo, they do not realize the impact given by a professionally designed logo. A trained professional knows how to create a design that appeals to a company’s target audience and which can be used in different forms of media such as business cards and clothing, among others.

Branding

Graphic designers can create a brand that will bring a company to life. This brand includes a company logo and so much more.

Business cards

A business card is one way to give a good first impression, which is critical in the busy market nowadays. A graphic designer is the best person to create the business card that complements the branding so that this would let the business leave a lasting impression.

Stationery

If a company uses ordinary letterheads, note cards, envelopes and compliment slips, it is about time to make a switch. Stationery with the name of the company lets the business look more professional. The company should make sure, though, that when the brand leaves the office, it reflects what the business is all about.

Brochures and booklets

These professionals can come up with the brochure/booklet required by the company in a professional way.

Posters and flyers

Companies should invest in a professional to design their posters and flyers so that they can be sure to attract their target audience and catch their attention. It is plain to see that a poster that has been designed by an amateur does not relay the right message and its design is not retained in the memory of viewers – businesses should not allow this to happen.

Are you still looking for a graphic design company? Do you need quality graphic designers? Come and visit our website to learn more about us!

Article Source: http://EzineArticles.com/10240592

Printing plate

Factors that affect the selection of types in typography

Typography is the process of arranging a type in a pleasing manner to be able to relay a message. A typographer is a skilled artist who has specialized in the selection and arrangement of type images. Text on a page/ pages or in a book is described in Graphic Design as Typefaces or Fonts. A typeface or font is a particular style of one set of letters, numbers and punctuation marks.

There are hundreds of typefaces with different sizes, variations, and characteristics e.g. italics, bold, heavy, regular, narrow, rounded, display, compressed, light, condensed, extended etc. Some of the typefaces quickly draw the attention of onlookers because of their boldness while others express the feeling of movement and instability. The graphic artist has to understand the distinctive features of all the typefaces before he can effectively select the most suitable one for the execution of a particular product.

The selection of type for Graphic Communication is based on factors such as the type of information, the target audience, legibility, readability, and appropriateness.

1. The type of information

This refers to the kind of message that is to be relayed to the audience. This could be health issues, religious issues, political issues, etc. The graphic artist must know the information to be delivered so that he selects the appropriate font that can best carry the message to the general public. For example, billboards, banners etc. hinged along the major streets must carry heavy, display or extra bold fonts for legibility and readability.

2. The target audience

This is the people the message is to be sent. The graphic artist has to know the sex, age range, tastes or choices, cultural background and location so that he would select the typeface and type size that can effectively send the message. For example, if the graphic artist is selecting a typeface for a book for nursery pupil, he would not select the script, italic or serif type. This is because it may not be legible to the children who are now learning the letters of the alphabets. The best selection of typeface should be a sans serif typeface which is bold with a type size of about 18-20 points. This choice would be definitely different if the target audience were adults or teenagers.

3. Legibility

This refers to how easy the typeface to be selected can be seen and recognized at a distance. This should be very important to the graphic artist because the main objective of our work is to communicate effectively to the people. Therefore, before he selects a particular kind of typeface he should ask himself this important question: ‘Will my targeted audience be able to see and understand the message I am sending to them easily?’ If the selected font style answers it correctly in the affirmative then the choice is good.

4. Readability

This deals with how easy the target audience can combine the letters of the type into meaningful words and sentences as well as trying to decipher the content. Readability concerns itself with how fast the onlooker reads and digests the message portrayed by the graphic artist. It looks at the unity created by the combination of the individual letters into communicable symbols. The graphic artist must select a type that is easily readable.

5. Appropriateness

This is how well the selected typeface harmonizes with the message to be conveyed to the general public. The selected type must also be appropriate to the preferences of the targeted audience.

If you want interesting information on visual art education, history of art click the link below:

Article Source: https://EzineArticles.com/expert/Dickson_Adom/2315408

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Picking fonts is like eating ice cream (and other tips for typography best practices)

This was my first year at Typographics 2018. Typographics 2018 is a conference for typography enthusiasts around the world, that’s held at Cooper Union. There were panelists from San Francisco, Berlin, Buenos Aires, and Japan; it really felt like a truly international experience.

I had the chance to sit in on both the conference and TypeLab parts of Typographics. Here are a few highlights from the panels/breakout sessions that I really enjoyed:

1. Emojis = Pictures + Character (Jennifer Daniel, Google Emoji)

Emojis are images that may translate into different meanings across different devices. Jennifer gave an example about how the “dumpling” emoji looks different across different chat platforms -every culture has a dumpling!

I found an interesting tension in this statement -emojis should have a consistent user experience (across platforms), yet still be personalized to their users.

2. Ubiquitous type is can cause user confusion (Mr. Keedy)

Mr. Keedy created Keedy Sans, a popular font in the 90’s. The font was considered “uncool” 10 years later and used everywhere. Keedy sans is used on teenage girl makeup packaging, as well as winebars. This could create a bad user experience for people because of lack of branding. Last year, Mr. Keedy refreshed his font -to create greater customization and allow Keedy fans to layer the font for interesting visual effects.

3. Braille is a form of typography (Ellen Lupton, Cooper Hewitt)

Ellen talked about how blind individuals read Braille in a unique way -holding it across their body. She also demonstrated a blind person’s experience watching music videos by showing the accessibility voiceover.

4. Brand holds content together with design (Gale Bichler, NYTimes)

Gale foused on how the New York Times (NYT) has branded itself as a publication that experiments with many types of fonts. NYT can play around with different types and massive fonts as illustration. If someone picks up a page from the floor, they can usually tell that it’s from the New York Times because of branding.

5. Picking fonts is like eating ice cream. (Veronika Burian and Jose Scaglione, Type Together)

When combining fonts, look at mechanic and organic feels. Veronika and Jose talked about how people like humanist fonts, with a hint of a calligrapher’s hand. Ideally, you should find a balance typefaces share a common language.

The overarching theme is that typography is wide-ranging and crosses various mediums. Visual languages include symbols, braille, and audio caption. The challenge now lies in how to design the best experiences for these new forms of language.

For more information on visual and ux design, visit: http://www.amelia-sander.com

Article Source: http://EzineArticles.com/9961919