Shop business signs

How can businesses benefit from a graphic designer?

Some people think that since their business is not creative in nature, they do not need a graphic designer. However, they may not realize the benefits their business can get from hiring a professional and might be surprised with the reasons why they need one.

What does graphic design mean, and why is it necessary to hire a professional?

Graphic design is the form of art that communicates messages through visual content. These designers make use of images and text to solve visual problems. They visually communicate ideas to sell products or send out a brand message.

A professional can efficiently get the required graphic design work done. They have enough skills and years of experience to make a project come alive. They are also equipped with the right tools to ensure that the project is professionally done and meet the industry standard.

It will let the business save money in the long run. Though a business owner can try to do the project by himself, it will never be as fast and efficient as a professional designer.

What is the job of a graphic designer?

He/she can produce anything that tells a visual story or communicates a visual message. The description is quite vague since the field of graphic design is very diverse.

This type of professional can address numerous problems, ranging from small tasks to huge projects, including letting a website become more readable or modifying a logo to use on social media. Adding a creative mind to the team will enable business owners to see things in another light and even improve the way to do business.

The work of graphic designers can include the following but is not limited to:

Logo

He/she can come up with a unique business logo. A logo is one way for people to remember a business as well as to stand out from the rest. Though companies can try to design their own logo, they do not realize the impact given by a professionally designed logo. A trained professional knows how to create a design that appeals to a company’s target audience and which can be used in different forms of media such as business cards and clothing, among others.

Branding

Graphic designers can create a brand that will bring a company to life. This brand includes a company logo and so much more.

Business cards

A business card is one way to give a good first impression, which is critical in the busy market nowadays. A graphic designer is the best person to create the business card that complements the branding so that this would let the business leave a lasting impression.

Stationery

If a company uses ordinary letterheads, note cards, envelopes and compliment slips, it is about time to make a switch. Stationery with the name of the company lets the business look more professional. The company should make sure, though, that when the brand leaves the office, it reflects what the business is all about.

Brochures and booklets

These professionals can come up with the brochure/booklet required by the company in a professional way.

Posters and flyers

Companies should invest in a professional to design their posters and flyers so that they can be sure to attract their target audience and catch their attention. It is plain to see that a poster that has been designed by an amateur does not relay the right message and its design is not retained in the memory of viewers – businesses should not allow this to happen.

Are you still looking for a graphic design company? Do you need quality graphic designers? Come and visit our website to learn more about us!

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Roman numerals

The origin, characteristics and uses of roman lettering

The Roman lettering style was developed from an old inscription found at the foot of a column built by Emperor Trojan in Rome in 113 B.C. A Frenchman called Nicholas Jenson first created the Roman lettering style in the fifteenth century precisely in 1470. It is also referred to as ‘Classical Roman lettering’ or ‘Quadrata’. The Roman alphabet took at least seven centuries to develop and did not contain the letters, J, U, and W.

Roman letters have ornamental or finishing strokes called serifs at both the top and bottom parts of the letters. These serifs give the vertical strokes of the letters stability and also make the letters graceful. The serif may be angular, thin, rounded or rectangular in their representations. This accounts for the varieties of serifs such as beaked serif, hairline serif, bracketed serif, sheared serif and slab serif.

There are other features that distinct this style of lettering from other forms of lettering. The letters have varying strokes of thick and thin. The vertical strokes are generally thick while the horizontal strokes are usually thin. Also, the letters have different proportions or sizes due to the transcending of thick and thin strokes. They are extremely beautiful and attractive because of the diversity in their stroke formation. Variety, which is a feature that breaks monotony or one format, is highly acclaimed with elegance by many people.

In addition, the letters stand erect or upright. This formal outlook of this lettering style makes it very appropriate to be used for official documents. This explains why mot documents for such purposes are usually restricted to be created in this lettering style.

Furthermore, the letters are carefully drawn or constructed. Due to the close attention paid to proportion and space, measuring devices are used by amateur designers who create these letters manually. Measuring tools on design software help in creating accurate representations of letters on personal computers.

This lettering is widely used for various purposes. It is used in writing the reading materials in books, newspapers, and magazines due to its excellent trait of readability. Also, they are used in designing packages for products and greeting cards for wishing people success in examinations, speedy recovery in ill health situations and many others. Again, they are used in writing the text on posters, banners, and other visual communication tools. Moreover, messages on citations are written in Roman lettering style. Names of participants in workshops, seminars, and other educational programmes are written in roman lettering styles on certificates.

It is one of the elegant lettering styles that ensure the designing of products in visual communication. Its rudiments must be carefully mastered and utilised by artists to achieve the maximum benefits.

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Printing plate

Factors that affect the selection of types in typography

Typography is the process of arranging a type in a pleasing manner to be able to relay a message. A typographer is a skilled artist who has specialized in the selection and arrangement of type images. Text on a page/ pages or in a book is described in Graphic Design as Typefaces or Fonts. A typeface or font is a particular style of one set of letters, numbers and punctuation marks.

There are hundreds of typefaces with different sizes, variations, and characteristics e.g. italics, bold, heavy, regular, narrow, rounded, display, compressed, light, condensed, extended etc. Some of the typefaces quickly draw the attention of onlookers because of their boldness while others express the feeling of movement and instability. The graphic artist has to understand the distinctive features of all the typefaces before he can effectively select the most suitable one for the execution of a particular product.

The selection of type for Graphic Communication is based on factors such as the type of information, the target audience, legibility, readability, and appropriateness.

1. The type of information

This refers to the kind of message that is to be relayed to the audience. This could be health issues, religious issues, political issues, etc. The graphic artist must know the information to be delivered so that he selects the appropriate font that can best carry the message to the general public. For example, billboards, banners etc. hinged along the major streets must carry heavy, display or extra bold fonts for legibility and readability.

2. The target audience

This is the people the message is to be sent. The graphic artist has to know the sex, age range, tastes or choices, cultural background and location so that he would select the typeface and type size that can effectively send the message. For example, if the graphic artist is selecting a typeface for a book for nursery pupil, he would not select the script, italic or serif type. This is because it may not be legible to the children who are now learning the letters of the alphabets. The best selection of typeface should be a sans serif typeface which is bold with a type size of about 18-20 points. This choice would be definitely different if the target audience were adults or teenagers.

3. Legibility

This refers to how easy the typeface to be selected can be seen and recognized at a distance. This should be very important to the graphic artist because the main objective of our work is to communicate effectively to the people. Therefore, before he selects a particular kind of typeface he should ask himself this important question: ‘Will my targeted audience be able to see and understand the message I am sending to them easily?’ If the selected font style answers it correctly in the affirmative then the choice is good.

4. Readability

This deals with how easy the target audience can combine the letters of the type into meaningful words and sentences as well as trying to decipher the content. Readability concerns itself with how fast the onlooker reads and digests the message portrayed by the graphic artist. It looks at the unity created by the combination of the individual letters into communicable symbols. The graphic artist must select a type that is easily readable.

5. Appropriateness

This is how well the selected typeface harmonizes with the message to be conveyed to the general public. The selected type must also be appropriate to the preferences of the targeted audience.

If you want interesting information on visual art education, history of art click the link below:

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Lines and shapes

A critical overview of visual elements for artistic creation

Elements of design are the basic units of a work of art like painting, drawing or any other visual piece. They are the ingredients used in the creation of any artistic piece. The elements of design used in art include dot, line, shape, plane, colour, space, texture, weight, and value. They are line, form, shape, colour, space and texture. The artist puts the visual elements together to make a statement in art the same way we put words together to form a sentence. Every artist must know and understand them.

Line: It is the product of a moving point of a marking tool such as a pencil creates a path of connected dots on a paper. This path of connected dots or mark left by a moving point is referred to as a line. Line is defined as the path of a dot through space. This indicates that it takes movement to create a line. Examples of lines in the natural and manmade environment include leaves and branches of trees, rivers, the contours of a bird, outlines of electrical gadgets like Television set, speakers, computers etc. A skilled artist uses lines to control the movement of the viewer’s eyes. Lines lead the eye of the viewer into, around and out of visual images in an artwork.

Dot: It is a small round spot. It is usually created from the nibs of writing tools such as pencil, pen, crayon, etc. Pebbles, fruits, human heads are examples of dots in nature.

Shape: A shape is defined as an enclosed area. It is an area that stands out from the space next to or around it due to a defined or implied boundary. This area is clearly set off by one or more of the other five visual elements of art. It is the artist’s unique way of representing ideas in two dimensions. Shapes are flat. They are limited to only two dimensions: length and width. A shape may have an outline or boundary around it. Examples of shapes in the natural and manmade environment include shapes of human head, stones, fruits, rectangles, squares, circles etc.

Form: It is an object with three dimensions thus length, width (breadth) and depth (height). It is the shape of volume or mass. Forms can be grouped into two namely geometric forms and organic forms. Geometric forms include tables, pots, statues etc. while examples of organic forms are stones, trees etc. The only difference between form and shape is that shapes do not have depths but forms do.

Space: It is considered as a boundless area. It is the distance between, around, above, below and within shapes and masses. It is a measurable distance between pre-established points. A void or vacuum in which other elements are actualized or seen is space. Spaces can be seen in both two and three dimensional forms. There are two kinds of space thus positive space which is the space occupied by the objects in a picture and negative space that is the space around objects in a composition or picture.

Texture: This is the surface character or quality of materials. It refers to how things feel or look as though they might feel if touched. This may be smooth, rough, coarse, hard or soft. Texture can be experienced particularly through two of our senses thus the sense of sight and the sense of touch. However, texture can be perceived in the mind. Texture comes in four basic forms: actual, simulated, abstract and invented.

Mass: It is the implied or actual bulk, weight, size or magnitude of an object. In a two dimensional drawing or painting, mass refers to a large area or form of one colour.

Colour: It plays a major role in the elements of design. It is the reflection of white light on an object or sensations created on the eye by rays of decomposed light. Colour may vary in degrees of dullness or brightness and lightness or darkness. All natural and manmade objects that surround us have colours. Tomatoes, flowers, plants, cars, clothes etc display varieties of colours.

Value: This is the degree of lightness or darkness existing in colour. Value is determined by the amount of light reflected by a surface. Value is also referred to as tone.

These elements of artistic creation have their own distinctive features that must be known by artists especially amateurs in the art profession so that they can mature into creative giants in the art industry.

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Picking fonts is like eating ice cream (and other tips for typography best practices)

This was my first year at Typographics 2018. Typographics 2018 is a conference for typography enthusiasts around the world, that’s held at Cooper Union. There were panelists from San Francisco, Berlin, Buenos Aires, and Japan; it really felt like a truly international experience.

I had the chance to sit in on both the conference and TypeLab parts of Typographics. Here are a few highlights from the panels/breakout sessions that I really enjoyed:

1. Emojis = Pictures + Character (Jennifer Daniel, Google Emoji)

Emojis are images that may translate into different meanings across different devices. Jennifer gave an example about how the “dumpling” emoji looks different across different chat platforms -every culture has a dumpling!

I found an interesting tension in this statement -emojis should have a consistent user experience (across platforms), yet still be personalized to their users.

2. Ubiquitous type is can cause user confusion (Mr. Keedy)

Mr. Keedy created Keedy Sans, a popular font in the 90’s. The font was considered “uncool” 10 years later and used everywhere. Keedy sans is used on teenage girl makeup packaging, as well as winebars. This could create a bad user experience for people because of lack of branding. Last year, Mr. Keedy refreshed his font -to create greater customization and allow Keedy fans to layer the font for interesting visual effects.

3. Braille is a form of typography (Ellen Lupton, Cooper Hewitt)

Ellen talked about how blind individuals read Braille in a unique way -holding it across their body. She also demonstrated a blind person’s experience watching music videos by showing the accessibility voiceover.

4. Brand holds content together with design (Gale Bichler, NYTimes)

Gale foused on how the New York Times (NYT) has branded itself as a publication that experiments with many types of fonts. NYT can play around with different types and massive fonts as illustration. If someone picks up a page from the floor, they can usually tell that it’s from the New York Times because of branding.

5. Picking fonts is like eating ice cream. (Veronika Burian and Jose Scaglione, Type Together)

When combining fonts, look at mechanic and organic feels. Veronika and Jose talked about how people like humanist fonts, with a hint of a calligrapher’s hand. Ideally, you should find a balance typefaces share a common language.

The overarching theme is that typography is wide-ranging and crosses various mediums. Visual languages include symbols, braille, and audio caption. The challenge now lies in how to design the best experiences for these new forms of language.

For more information on visual and ux design, visit: http://www.amelia-sander.com

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